This award-winning lifestyle brand brings quality, design-led textures, pattern and colour to carpet, rugs and runners. It has collaborated with leading designers including Ashley Hicks, Margo Selby, and Ben Pentreath. It has worked alongside The Robin and Lucienne Day Foundation to launch authentic runners by influential 20th century designer, Lucienne day. It has taken desirable Liberty Fabrics and given them a new visualisation as carpet. Alternative is also about texture from the luxury of undyed wool carpet to sustainable natural fibres. Discover inspiration and innovation with a dose of great British heritage.