Alternative Flooring has that spark of curiosity that inspires flooring to be different. It was the first exclusively floor company to be a CoolBrand, chosen for its style, desirability, authenticity, uniqueness, originality and innovation.
The modern mix of natural fibre and wool carpet, rugs and runners explore texture, pattern and colour. Alternative has worked with Britain’s best designers Margo Selby, Ashley Hicks, Ben Pentreath and Liberty Fabrics to create the distinctive Quirky B patterned broadloom carpet.
This lovable brand has undyed wools for that feel good eco flooring and an online Make Me A Rug service.
Stockists across the UK