It’s hardly a recent phenomenon in the world of fashion and interiors but creative collaborations have and still do grab the headlines. It’s a strikingly simple and clever concept that is music to the ears of like-minded PR out there. As we try turning angles on their heads to tempt editors, a new collaboration is a gift that is instantly newsworthy.
Collaborations are getting more commonplace and competitive. Brands either want the big names or those individuals on the ascent of becoming a very high-profile designer, in terms of their look, point of view, and presence. It is also about someone who is going to bring something different to the table. Someone who can take a collection in a fresh direction and invigorate a brand.
My highlights for the year ahead
Canvas home with Max Ryan
Lovers of modern simple style will welcome the launch of US brand canvas home into the UK. canvas home is where of urban chic meets country style with original everyday home wares inspired by the beauty of the hand crafted. Ss16 seems exciting ceramics collaboration with Maxwell Ryan, founder of Apartment Therapy.
Margo Selby with Osborne & Little
Ragtime is an upbeat collection of furnishing fabrics from textile designer Margo Selby and Osborne & Little that celebrates the intricacies of hand weaving.
Fine Cell Work and Kit Kemp
Fine Cell Work’s new SS16 collections take this innovative prison charity and social enterprise to even greater decorative heights. Kit Kemp has developed and expanded the interior design portfolio to launch striking upholstered furniture and worked with Melissa Wyndham and Blithfield on a colourful cushion collection.
Alternative Flooring has collaborated with great British designers including Ben Pentreath, Ashley Hicks and Margo Selby. This year there is another treat in store.