Equally glorious and graphic are the new Margo Selby for Alternative Flooring carpet and runners, inspired by a collection of deflected double weave hand-woven cloths that Margo has been developing on her handloom in her Whitstable studio.
Shuttle is named after the Shuttle, the tool that carries the thread across the loom weft yarn while weaving.
Margo Selby is an award-winning woven textile designer whose body of work is recognisable for its three-dimensional structure, striking colour and geometric pattern. She weaves pattern into everything she does pushing the boundaries of the warp and weft lines as she explores colour, pattern, structure and repetition whilst developing her trademark graphic designs on her handlooms. She can step outside these boundaries with the new carpet and runners treating the composition of each piece like an artwork.
‘This year we have been collaborating with the first CoolBrands carpet company Alternative Flooring on a new collection of carpets and runners to be launched at Decorex 2014. Alternative Flooring are a unique British carpet manufacturer who have a similar design philosophy to us, in that they believe creating a carpet or textile is both a craft and an art. The way they make carpets is part of a time-honoured tradition and employs the expertise of skilled craftsmen at every stage. The designs for Alternative Flooring are inspired by our woven fabrics. ‘Shuttle’ is derived from our hand-woven deflected double cloth weaves, whilst ‘Fair Isle’ takes inspiration from our silk jacquard collection. Like many of our designs the patterns are inspired by the process of weaving and the uniformed geometric shapes reflect the structured nature of the craft.’
Margo Selby for Alternative Flooring is launched on the Alternative Flooring stand E56 at Decorex and the collection can be viewed online.
You can also read about these new carpets and runners on the Margo Selby Blog
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